{"id":6215,"date":"2023-11-28T14:55:20","date_gmt":"2023-11-28T14:55:20","guid":{"rendered":"https:\/\/www.mluis.adv.br\/?p=6215"},"modified":"2023-11-28T14:57:52","modified_gmt":"2023-11-28T14:57:52","slug":"guia-pratico-denuncia-de-uso-indevido-de-marca-no-google","status":"publish","type":"post","link":"https:\/\/www.mluis.adv.br\/en\/guia-pratico-denuncia-de-uso-indevido-de-marca-no-google\/","title":{"rendered":"GUIA PR\u00c1TICO: DEN\u00daNCIA DE USO INDEVIDO DE MARCA NO GOOGLE"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p><span data-contrast=\"auto\">A prote\u00e7\u00e3o da marca \u00e9 um aspecto crucial no mundo digital, especialmente em se tratando de publicidade online. Diante disso, ante a import\u00e2ncia do assunto e sua prote\u00e7\u00e3o, o Google oferece um processo estruturado para que os detentores de marcas possam reportar viola\u00e7\u00f5es e abusos.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assim, o presente informativo \u00e9 um guia pr\u00e1tico sobre como realizar uma den\u00fancia de abuso de marca no Google, incluindo os requisitos necess\u00e1rios para a den\u00fancia, as op\u00e7\u00f5es dispon\u00edveis e os passos espec\u00edficos a serem seguidos para preencher o formul\u00e1rio de den\u00fancia.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Este guia foi elaborado no intuito de auxiliar propriet\u00e1rios de marcas e agentes autorizados que buscam proteger seus direitos e garantir que sua marca n\u00e3o seja utilizada indevidamente em an\u00fancios e promo\u00e7\u00f5es online.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A seguir est\u00e1 o passo a passo a ser seguido para que a den\u00fancia seja realizada na plataforma:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Garamond\" data-listid=\"3\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Preenchimento do seguinte formul\u00e1rio:<\/span><\/b><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/services.google.com\/inquiry\/aw_tmcomplaint?hl=pt-BR\"><span data-contrast=\"none\">https:\/\/services.google.com\/inquiry\/aw_tmcomplaint?hl=pt-BR<\/span><\/a><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p>2<b><span data-contrast=\"auto\">.Requisitos para a den\u00fancia:<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ser propriet\u00e1rio da marca.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Agente autorizado pelo propriet\u00e1rio.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p>3<b><span data-contrast=\"auto\">.Op\u00e7\u00f5es de den\u00fancia:<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ap\u00f3s passar pelas duas primeiras etapas do formul\u00e1rio \u2013 dados do reclamante e dados da marca \u2013 voc\u00ea chegar\u00e1 \u00e0 p\u00e1gina na qual poder\u00e1 fazer a den\u00fancia propriamente dita e, nesta etapa, voc\u00ea ter\u00e1 dois direcionamentos poss\u00edveis para a sua den\u00fancia:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Anunciante espec\u00edfico: para fazer esta den\u00fancia, voc\u00ea precisar\u00e1 dos seguintes dados:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"3\"><span data-contrast=\"auto\">URL dos an\u00fancios;<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"3\"><span data-contrast=\"auto\">Dom\u00ednio do Google;<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"3\"><span data-contrast=\"auto\">Texto do an\u00fancio;<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"3\"><span data-contrast=\"auto\">URL de rastreamento.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Abuso geral: use esta op\u00e7\u00e3o se voc\u00ea deseja estender a sua den\u00fancia a todos os anunciantes que est\u00e3o se utilizando da sua marca. Para este tipo de den\u00fancia, voc\u00ea precisar\u00e1 dos seguintes dados:<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Contato de entidades autorizadas\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Quando houver mais de 10 entidades autorizadas, voc\u00ea pode anexar um arquivo que lista todas elas;\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Dom\u00ednio do Google;\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Texto do an\u00fancio;\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">URL de rastreamento.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"2\" data-list-defn-props=\"{\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Na \u00faltima etapa, poder\u00e3o ser feitos outros esclarecimentos e eventuais declara\u00e7\u00f5es legais que sejam necess\u00e1rias.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Por:<\/p>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.mluis.adv.br\/en\/nossa-equipe\/giovanna-rossagnesi\/\">Giovanna Rossagnesi<\/a> \u2013 Advogada<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Caio Oliveira \u2013 Estagi\u00e1rio<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_5_6 5_6 fusion-five-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:83.333333333333%;width:calc(83.333333333333% - ( ( 4% ) * 0.83333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:5px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:18;--minFontSize:18;line-height:1.5;\"><h2><strong>Mais informa\u00e7\u00f5es<\/strong><\/h2><\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p><a href=\"http:\/\/www.mluis.adv.br\/en\/areas-de-atuacao\/direito-empresarial\/\"><b><span data-contrast=\"auto\">Empresarial, contratos e arbitragem:<\/span><\/b><\/a><span data-contrast=\"auto\">\u00a0<a href=\"http:\/\/www.mluis.adv.br\/en\/nossa-equipe\/daniel-tavela-luis\/\">Daniel Tavela Lu\u00eds<\/a> (<a href=\"mailto:daniel@mluis.adv.br\">daniel@mluis.adv.br<\/a>)\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><p><a href=\"http:\/\/www.mluis.adv.br\/en\/areas-de-atuacao\/direito-tributario\/\"><b><span data-contrast=\"auto\">Tribut\u00e1rio e contencioso:<\/span><\/b><\/a><span data-contrast=\"auto\">\u00a0<a href=\"http:\/\/www.mluis.adv.br\/en\/nossa-equipe\/victor-nobrega-luccas\/\">Victor N\u00f3brega Luccas<\/a> (<\/span><a href=\"mailto:victor@mluis.adv.br\"><span data-contrast=\"none\">victor@mluis.adv.br<\/span><\/a><span data-contrast=\"auto\">)\u00a0\u00a0<\/span><span data-ccp-props=\"{\" data-wac-het=\"1\">\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><h3>Se preferir, v\u00e1 at\u00e9 a p\u00e1gina <a href=\"http:\/\/www.mluis.adv.br\/en\/contato\/\"><strong><em>contato<\/em><\/strong><\/a> e fale conosco.<\/h3>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6215","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.mluis.adv.br\/en\/wp-json\/wp\/v2\/posts\/6215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mluis.adv.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mluis.adv.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mluis.adv.br\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mluis.adv.br\/en\/wp-json\/wp\/v2\/comments?post=6215"}],"version-history":[{"count":2,"href":"https:\/\/www.mluis.adv.br\/en\/wp-json\/wp\/v2\/posts\/6215\/revisions"}],"predecessor-version":[{"id":6217,"href":"https:\/\/www.mluis.adv.br\/en\/wp-json\/wp\/v2\/posts\/6215\/revisions\/6217"}],"wp:attachment":[{"href":"https:\/\/www.mluis.adv.br\/en\/wp-json\/wp\/v2\/media?parent=6215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mluis.adv.br\/en\/wp-json\/wp\/v2\/categories?post=6215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mluis.adv.br\/en\/wp-json\/wp\/v2\/tags?post=6215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}